The famous distiller, in assistance with one of the top US e-commerce shops, launches the 1st Macallan e-boutique, displaying the most appreciated and less famous whiskies available on sale. The website also provides the Gift Guide online, in order to inform users the specific features of every product that is there for purchase. Now, it is easier to decide what kind of taste and smell to pick up from the broad offerings, including limited editions and past creations.
The collaboration with US e-commerce website Thirsties, has been quite successful for whiskey distillers, and particularly, for Macallan. This event is more than important nowadays, because of the restrictions that COVID-19 has caused worldwide. A safer method is to trade online, and it is also time saving.
The 1st Macallan E-boutique is “Open for Good”
Joining the campaign by James Beard Foundation, Macallan supports “Open for Good”- an event that emphasises the importance of restoring the independent hospitality industry of restaurants. Within that- standing by the side of the campaign through educational programs and financing, the 1st Macallan e-boutique will dedicate part of its earnings to the successful completion of the tasks of the campaign.
Eating out in a restaurant is a practice that should not be washed away with the emergence of the dangerous pandemic. Thus, in order to prevent further struggles of the bar industry, Macallan’s parent company also shows interest in donations to USBG Bartender Emergency Assistance Fund.
Before we enter July, there is a huge bonus for customers, who will turn to buy products from the 1st Macallan e-boutique. Free shipping is the advantage of this period. Discount is also possible. 30% income from the purchases will be donated to the “Open for Good”. If you live nearby the distributor, getting your ordered spirits on the same day should not be a problem.
Thirstie’s API technology gives access to the wide range of single malt whiskeys by Macallan. Now the local retailers will deliver your product quicker.
What is the Outcome of the New Macallan-Thirstie Partnership?
Thirstie’s contribution to create the 1st Macallan e-boutique has been beneficial in means of marketing too. Now Macallan has access to the data from Thirstie, and this is a great tool to boost their success by having a better understanding of what is more trendy and in demand for customers. This is a profitable white label solution for Thirstie too. Optimizing the gifting experience would be a clever move from any distillery, who would like to collaborate with Thirstie and have more info on the precious data.
Macallan Single Malts
Since the beginning of its existence, Macallan has always been driven by connecting the touches of wood with the fine spirits they create. Single malts become quite expensive after some time being kept in the wooden barrels of the distiller. The Oak Cask is the characteristic component of the company’s production. The colour of the oak and the specific scent of it cover the atmosphere with an elegant sense.
One of the most notables – Macallan Estate, which is also in the package of the offers of the 1st Macallan e-boutique, distinguishes with the pleasant citrus taste. The barley, growing near the estate is combined with the sour and soft citrus hint in each Estate bottle. Barley fields in Scotland, near the River Spey have been the unique contributors to the head-spinning taste of Macallan single malts. And they have served the distillery quite a long time. Nearly 200 years of history make the legendary spirit producer so wanted.