YNAP Collaboration with the Prince of Wales Sets a New Approach to the Timeless Fashion

YNAP (Yoox-Net-a-Porter) is an Italian fashion retailer that sells clothes online. Yoox was founded in Milan in 2000 and Net a Porter in London in the same year.

Royal styles of clothing have always interested the rest of the classes of society, that’s why many brands take inspirations from them from time to time. There are so many features displayed in the fashion of rulers – from luxury to practicality, that it opens a wide range of choices to build the brands’ products on.

Source: YOOX NET-A-PORTER

One of these brands is Yoox-Net-a-Porter, which was lucky enough to partner with the Prince of Wales (Prince Charles) on release of a new fashion collection.

Prince Charles is known for paying special attention to his wardrobe and he chooses items that describe his wish to be in people’s memories as ageless. The project that his charity started with YNAP consists of pieces for men and women, with a total of 18 elements. Some of these clothes even seem to be unisex, when it comes to costumes and sweaters.

Source: Yoox-Net-a-Porter

On the other hand,  the Prince of Wales states that he does not follow the trends, but rather thinks of his wardrobe as a timeless spot. The motto of the royal is simple – “Buy once, Buy well”.

It does imply that from time to time those fashion items need repair and the Prince seems to be okay with that, more often in the year of the pandemic.

YNAP in contrary, is a fresh brand that tries to sell quality stuff as much as possible and the “buy once, buy well” mindset  has little to do with a luxury e-tail, that provides the right goods to its global customers. The latter reach up to 4 milllion, and these are people and companies which constantly turn to Yoox-Net-a-Porter.

Source: Yoox-Net-a-Porter

The brand uses data acquisition through artificial intelligence tools to tear down the complex amount of queries and understand what does the majority of buyers want for this or that particular season.

YNAP Amazed the Prince of Wales a Couple of Years Back in their London Headquarters

Yoox-Net-a-Porter CEO says it was in 2018 that Prince of Wales visited their west London general office. The event took place thanks to BFC ( the British Fashion Council). But this was just a small part of the big show. In fact, the event was for tributing the UK Designers of Fashion credentials. Prince of Wales liked how YNAP put technology in fashion to reduce wastes from fashion items.

Source: Yoox-Net-a-Porter (YNAP)

Paying homage to today’s technology, the handcraft part does not go under the shade of modernism, but rather gets closer, blending the past and the current fashion together. There are still lots of hours of work in weaving and ruching the product.

This is yet one side of the coin. It is not only a mix of time, but also a mix of differend backgrounds of culture, as YNAP uses manufacturing approaches from abroad and applies it to the British royal look. Especially there are experts from Italy that make the Yoox and Prince of Wales collaboration be more thrilling.

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The “Modern Artisan” itself speaks of sustainability – a painful topic for lots of fashion brands that have not yet figured out how it works beyond 2020.